About US

We’re a small team of DTC specialists led by Brandon Villano, a computer science nerd turned Klaviyo nerd.

Over the past 6 years, we've been heads down, blinders on, obsessing over how to reengineer backend marketing messes into compounding conversion and retention machines.

Because of that, we've had the privilege of working with many CEOs and CMOs of 6-9 figure DTC brands... and being the x-factor behind some of the most profitable and continuously growing brands you and your pals likely shop at. In the past year alone, we've generated well over $20M for clients from Klaviyo alone.

CORE Principles

  • Outcome Orientation - if you don't know why you're doing it, why are you doing it? Do what makes sense. What makes sense is what gets us closer to the desired outcome.

  • Everything Starts and Ends with the Customer - when you focus on your customer, everything becomes simple

  • Embrace the Sacrifice of the Trivial - saying yes to the trivial many means saying no to the vital few

  • Do the F'n Math - Know your numbers. Know your numbers. Know your numbers. Numbers tell all.

  • Be Radically Candid - share info about problems freely, so we can solve problems rapidly

  • Challenge the Status Quo - reason from 1st Principles, ask better questions, don't be a sheep

  • Be a Force for Good - the world needs it

  • Take Responsibility - own the outcome and get it done

  • Commit to DOMINATING - dominating is more fun than competing

  • Have Fun - life is a beach and we're just playing in the sand (you can bet we'll be building the best damn sand castle on that beach though...)

  • Focus - in a world where everyone is distracted, focus is a superpower

  • Simplicity - simple scales, fancy fails

As Michael Jordan said... "Let your game speak..."

'They' say getting 20% of your Revenue from Klaviyo is good. 30% is exceptional. We average at least 41% (based on Klaviyo's default attribution window)