I'll respect your time and intelligence and keep this straightforward and logical.

If you're a growing 6-9 figure DTC brand looking to get more of Klaviyo.

This will be one of the most valuable things you will read.

Here's why.

Everything is changing in the DTC marketing world.

You see it.

iOS updates, Google and Yahoo's new sender requirements, Apple, Google and Mozilla all phasing out third-party cookies...

Rising complexity, consumer demands, competition.

And, of course, the major one...

Ad costs skyrocketing.

Continuously spending more to make less.

If you are reading this right now to improve your Klaviyo strategy...

You must be one of the smart ones.

Because most brands are just doubling down their efforts on the frontend.

Attempting to cut the cost to acquire a customer as much as possible.

Which is fine.

But they are missing something.

There's a cap on how much you can reduce the cost to acquire a customer...

But how much you can make back from a customer on the backend?

That's limitless.

We've all heard that email marketing has an ROI of 44x.

There's a reason for that.

The problem is...

Most email marketers using Klaviyo have no F'n clue what they are doing.

Instead of solving the problem email marketing is supposed to solve...

They are exacerbating it.

How do we know this? Because we take over their shitshow Klaviyo accounts every day...

Instead of cultivating trust with customers, they are ruining it with too many promotional emails and overly markety copy.

Instead of creating seamless touchpoints across the customer journey, their flows are mashing into each other creating awkward experiences.

Instead of designing simple and easy to respond to messages that people want to receive, they are designing fancy graphics and animations that look like tik tok ads, take forever to load, don't render properly in most inboxes, and end up landing in promotion/spam folders.

Instead of writing copy that actually resonates with recipients, they are writing ego-centric copy that nobody wants to read/doesn't even make sense.

Instead of gathering valuable zero and first party data from their customers to personalize and improve experiences, they're just batching and blasting the same emails to their entire list.

Their attribution settings are off.

They have no idea how to use Klaviyo's advanced capabilities.

Their A/B tests are set up incorrectly.

And nobody even knows if it's working or not.

Hint: it's not.

I could go on...

And yet brands keep overpaying these email marketers/agencies every month because they think they are receiving a decent percentage of revenue from Klaviyo.

Maybe they are? For now.

The #1 reason brands come to us is that their engagement is decreasing despite not doing anything different.

No shit.

They have a negatively compounding mechanism.

See, your Klaviyo account operates as a nonlinear system.

Where interconnected components create a whole greater than the sum of its parts.

There are feedback loops, emergent properties, 2nd, 3rd, 4th order consequences...

This means that seemingly minor issues, such as an awkward post-purchase email, or one too many promos, or emails not rendering properly on mobile, can compound into devastating consequences over time.

What should be your highest ROI channel...

The channel that will not only help you survive, but thrive during these strange times...

Is instead undermining your business's most valuable asset: your customer list.

No wonder 90% of DTC brands fail within 10 years.

This is precisely why 4 years ago, we decided to go from a full service digital marketing agency.

To a small, specialized team dedicated to focusing on ONE outcome:

Helping responsible DTC brands increase their Customer Lifetime Value using Klaviyo.

As a small specialized team lead by Brandon Villano, a computer science nerd turned DTC marketing nerd...

We've spent these last 4 years with our heads down, blinders on, obsessing over how to reengineer backend marketing messes into compounding conversion and retention machines.

Because of that...

We've had the privilege of working behind the scenes with CEOs and CMOs of many 7-9 figure DTC brands.

Built and optimized a couple hundred Klaviyo accounts.

And have gotten Klaviyo down to a science... achieving better results than most marketers would say is even possible (see results screenshots below to see for yourself).

For context: Our average client sees a 160% increase in Revenue from Klaviyo and our systems have generated well over $20M for clients from Klaviyo flows alone, in the last year alone.

How? By prioritizing long-term compounding CLV over short-term transactions.

Because just as most Klaviyo accounts compound negatively, they can also compound positively.

We've engineered our Klaviyo system around 4 key levers:

1 Convert more of your traffic to customers

2 Gather more zero and first party data

3 Improve your customer experience and cultivate trust

4 Increase your profit per customer over a longer time horizon

But the real secret lies in how these 4 pieces work together.

The 1) more traffic you can turn to customers, the 2) more customer data you can receive, the 3) more you can personalize and improve customer experiences, the 4) more customers will spend with you over their lifetime, the more money you have to reinvest into 1) more traffic, and on and on and on...

This mechanism is known as a flywheel.

A significantly potent asset in a competitive environment.

(just ask Amazon...)

Each enhancement of a component propels the entire flywheel forward faster.

Can you see how this is different than just blasting some random emails to your list?

If you've reached this point...

The way we see it, you have 3 options:

Option 1: Do nothing.

Option 2: Figure out how to fix your Klaviyo account yourself to maximize CLV, enhance customer experience, compound positively, and become your secret weapon. Fast.

Option 3: Have us install our CLV Klaviyo Machine into your account and take care of maintenance, management, and optimization, without you having to do anything but fill out our questionnaire and approve our emails.

Our system is not that different than your average Klaviyo setup.

It just has a more logical configuration, is proven to get results, engineered to optimize for Customer Lifetime Value, and able to produce better results over time.

Responsible DTC brands understand that the bottom line boils down to this one thing:

The difference between how much you spend on a customer... and how much you earn back from a customer.

CAC:CLV is the game.

Most brands already know they are leaving money on the table in Klaviyo, and they do nothing about it.

But now you know that there's much more at stake than that. And also much more to gain.

What do you think?

We believe every DTC brand should implement this Klaviyo system.

However we can currently only take on 8-10 new clients per month.

So if you want to be on the right side of this thing...

And get your Klaviyo finally done right.

So you can focus on growing your brand.

Tap the button below to book a call to see if your brand qualifies.

Or you can apply for an initial 10-minute video audit of your current Klaviyo account, on us—to uncover where you're currently losing money and customers, as well as identify your biggest growth opportunities.

To your success!

P.S. You can also sign up for our course waitlist here, where we'll teach you step-by-step how to correctly set up your Klaviyo account. It will be free for those on the waitlist upon release.